Enterprise-Grade Adtech Software Development

Engage and monetize with unrivaled efficiency

Full-fledged adtech solution development

Since 2005, we’ve been helping adtech vendors, broadcasting companies, and online publishers increase revenue through workflow automation, including ad inventory management, yield optimization, audience targeting, ad personalization, and more.

Our services in detail

Tap into our multi-year adtech expertise and discover plenty of opportunities for delivering high-quality adtech experiences. No matter how complicated your business challenges are, we’re here to help you.

Audience and ad targeting

Programmatic advertising

Ad measurement

Yield optimization

CTV and addressable TV

Brand safety

Audience and ad targeting

Introduce data-driven insights about audience and ad placements

Leverage our knowledge around big data, BI, and AI to unlock never-before-possible insights into audience’s needs, habits, and expectations — so you can help your clients and marketing teams target them across all channels, turbocharging sales.

In-depth audience analysis
Highly contextual audience targeting
Advanced data management platforms
Smart content analysis
Accurate context identification
AI-based ad placement

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Programmatic advertising

Automate key adtech workflows, while providing control

Rely on real-time bidding (RTB) as part of programmatic advertising to streamline the process of ad buying and selling for medium and small advertisers, or revamp existing industry standards. Our adtech expertise covers all key areas:

Demand-side platforms (DSPs)
Supply-side platforms (SSPs)
Private marketplaces (PMPs)
Ad networks and exchanges
Programmatic TV

Ad measurement

Provide unprecedented visibility into campaign performance

We make the most of business intelligence to design solutions that help gauge the effectiveness of ad campaigns and find new ways of maximizing ad value and performance.

Cross-device and cross-platform ad performance tracking
Holistic view of all advertising and marketing efforts across channels
Data granularity and transparency
Customer data platform (CDP) management

Yield optimization

Enable smarter ad inventory selling

If you need to build a sophisticated digital advertising platform that would empower online publishers and other businesses to maximize the advertising yield, our adtech developers are here to cover your query.

Advanced ad inventory management
Easy-to-use centralized ad management
Advanced, customizable unified reporting
Availability of PMPs and ad exchanges
Header bidding capabilities

CTV and addressable TV advertising

Understand audiences and monetize video content at scale

Our expertise in adtech and online video can help you optimize your revenue streams and enable new commercial opportunities.

Data-driven programmatic advertising
Addressable TV advertising
Digital out-of-home (DOOH) advertising
AVOD monetization capabilities
Subscription-based models
Client-side (CSAI) and server-side (SSAI) ad insertions

Brand safety

Prevent fraud in digital advertising

Our computer vision expertise allows creating solutions that prevent ads from appearing in dubious context and illegal multimedia content.

Suspicious behavior identification
Behavior authenticity assessment
Inappropriate content detection
Unauthorized brand mentions discovery
Accurate identification of fake ads

Need expert help with your adtech service?

Use our multi-year expertise to develop adtech software from the ground up or customize an exiting solution. We’ll help you automate your advertising workflows to create new revenue streams and maximize your return on ad spend.

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Building custom ad software for the key industry players

Empowered with cutting-edge tools and approaches, we tailor our adtech development services to where you are in the advertising value chain.

Adtech vendors

We help ambitious startups and ISVs to attain or reinforce leadership in the adtech space. Think granular audience targeting and personalized content recommendations, efficient ad inventory management, intelligent ad placement, ad performance analytics, ML-powered brand safety, and more.

Media and broadcasting companies

Underpinned by adtech and online video expertise, we enable our clients to sell their airtime and content in an efficient and transparent way with automated audience targeting, in-stream video placements, as well as yield and ad inventory optimization.

Publishers and online media

By leveraging our adtech knowledge, publishing companies can revamp ad placement with targeted ad networks, and private ad exchanges and marketplaces. This allows maximizing revenue and getting more transparency and control over inventory selling.

Marketing and advertising agencies

Our expertise in programmatic TV and RTB will help you translate your years-long advertising experience into custom in-house adtech solutions. And by relying on our data intelligence knowledge, 您可以优化产量, notably improve ad measurement, and provide more transparency to your customers.

Our differentiators

Big data expertise

We build custom data-driven solutions to help you scale your outreach

Big data expertise

Automatically collect and process vast amounts of data about audience behavior as well as analyze the efficiency of previous ad campaigns — to supercharge ad serving.

Computer vision know-hows

We make the most of image and video analysis

Computer vision know-hows

This allows us to detect and mask unwanted logos, exclude brand mentions from illegal content, analyze customer interactions with branded items, and gauge customer satisfaction.

BI knowledge

Leverage our business intelligence expertise for transparent reporting

BI knowledge

Easily sort the findings by the required parameters and organize in-depth audience and ad analytics into customizable, interactive BI dashboards.

Our success stories

An adtech development company with decade-long experience, we help publishers, advertising agencies, adtech vendors, and other industry players achieve measurable business results.

Yield optimization platform Optimizing online advertising revenues→

Demand-side platform Core AdTech solution's architecture retooling→

eCommerce system ML-enabled adtech platform→

Patient engagement platform All-in-one software suite for business growth→

Video survey app for market research Сonsumer-driven video survey solution→

Reputation monitoring platform Multi-purpose marketing solution→

Automated practice growth Up to 30% conversion rate increase→

VoD service for telecom operator Business-critical VoD platform revamp→

SaaS-based PMS for plastic surgery Boosting team productivity by 300%→

Online business directory A high-load mobile-optimized catalog→

Video advertising platform Maximize video ad revenues→

Intelligent shopping Custom experience-specific recommendations→

HR portal Feature-rich consulting solution→

Market research solution Geofencing app for targeted consumer feedback→

涡轮增压促销 Successful ODC collaboration→

I look forward to working with them again in the future!

The mg娱乐网站 team was essential to the success of Admeld. I’ve always been impressed by their engineering skills as well as their ability to suggest alternatives or give hard problems a fresh perspective.

They really care about their work and that was clear every day. It never felt like we were working with a “vendor”, mg娱乐网站 was part of our team. I look forward to working with them again in the future.

Brian Adams

Group Product Manager, Google

Build a custom adtech solution

Do you need a brand-new, fully-owned adtech solution? Or does your current platform leave major challenges unaddressed? Contact us today, and our adtech developers will get back to you to take it further.